Growth & Marketing

Content Strategist

Bengaluru, Karnataka   |   Full Time

What will you do?

  • Develop content strategies for our community of Teachers.

  • Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly

  • Use your understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content

  • Work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals

  • Identify gaps in our content and recommend new topics and formulate the content strategy for our app and the website.

  • Create style guides to use as reference

  • Proofread and edit written pieces before publication

  • Follow industry-related news and generate ideas around trending topics

  • Review and update published content as needed

What do we need?

  • Bachelor's degree in Marketing, Journalism or relevant field. 

  • Proven work experience of 2+ years as a Content Strategist, Content Manager or similar role at a B2C startup

  • Familiarity with SEO guidelines and keyword research tools

  • Professional certifications like Content Strategy Training, Content Strategy for Professionals, etc will be preferred.

  • A professional portfolio depicting your work experience would be preferred.

  • Working experience in project management 

  • Outstanding knowledge of content strategies to build a powerful network.

  • Excellent knowledge of Content Management Systems like WordPress, Joomla, etc.

  • Strong working knowledge of various social media platforms and strategies.  

  • Highly productive and creative writing skills.

  • Outstanding time management skills.

  • Ability to motivate and guide members of the team.

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