Growth & Marketing

Senior Growth Manager - Performance Marketing

Bengaluru, Karnataka
Work Type: Full Time

About Us


We are building the future, one classroom at a time.

 

Teachmint is an education infrastructure startup and the creator of the largest global teaching-exclusive platform. We have enabled millions of educators in India and across the globe to digitize their classrooms with our proprietary, mobile-first, classroom technology. With the largest and most diverse suite of ed-infra products, Teachmint today is the only solution catering to end-to-end infrastructure needs of all education providers; from K-12 schools to after-school tutoring, universities, creators and even edtechs.

 

Teachmint was founded in 2020 by Mihir Gupta, Payoj Jain, Divyansh Bordia and Anshuman Kumar - alumni of IIT Bombay and IIT Delhi with executive experience at OYO, McKinsey, Swiggy and Roposo. Teachmint has raised $118 million till date and is backed by leading International and Indian investors such as Rocketship.vc, Lightspeed India, Learn Capital, Goodwater Capital, Vulcan Capital, Better Capital, CM Ventures, Epiq Capital and Titan Capital. Our latest series B fundraise has also made us one of the fastest startups in the education sector to raise $100+ million in just 16 months since inception. Today, Teachmint is available in 20 Indian and International languages, with 10+ million teachers and students from 30+ countries on its platform.

 

We are a team of young, enterprising leaders with experience working at some of India's leading startups over the years. Innovation, ownership and passion are at the heart of everything we do, and we are all unified by the single mission of democratizing education by empowering educators and enabling them to create inspired learning experiences.

 

Role overview


We are looking for a Growth/Senior Growth Marketing Manager who will be a part of the Performance Marketing team. A highly motivated individual with the ability to think creatively is the key to strategizing, planning, and executing high-performing digital marketing plans. 

 

Key responsibilities

  • Manage performance marketing channels to maximize relevant KPIs.
  • Plan, create, and execute campaigns end-to-end on all channel.
  • Affiliate partner management.
  • Innovate and lead new campaign ideas.
  • Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences.
  • Acquire insights into online marketing trends in the industry and keep strategies up to date.
  • Create and drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends.
  • Work closely with the product and business team to implement strategies.
  • Track and measure campaign level, ad-set level, and ad level performance and determine actionable insights.
  • Lead funnel building initiatives, user acquisition, conversion and retention of users.
  • Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports.
  • Regularly optimize campaigns to continuously improve ROAS from the campaigns.

Preferred requirements

  • 4+ years of experience in managing multi crore budget and delivering results via channels like Google/Facebook/Instagram/LinkedIn ads and affiliates.
  • Excellent analytical skills.
  • Good communication and interpersonal skills.
  • Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.
  • Ability to work in a fast-paced start-up environment, learn on the job and get things done.
  • Able to collaborate effectively across teams such as Content and Design.
  • Must be data driven with strong problem-solving and analytical skills.
  • Prior experience in Analytics and Product Management is a plus.
  • Enthusiasm and passion for a differentiated digital infra product that will reflect in your work to attract users
  • End to end ownership with bias for action
  • Entrepreneurial mindset in finding unique ways to achieve speed and scale


Teachmint’s Impact

https://www.youtube.com/watch?v=zH1dFX8hSEs



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